Despite globalization and because of the dangers it creates, the proposals placing the human being at the center of concern are multiplying, while the liberalization of the economy continues and the phenomena of exclusion and The poverty of certain groups of the population is of growing concern. In addition, the disarticulation of political models is generating renewed interest in socio-economic realities at the local level.
The rise of media
The media is a strong social system that allows not only to disseminate information, but also to highlight it at a certain angle. As a rule, any powerful tool that allows you to influence the consciousness of the masses implies the presence of the owner, who in turn has a justification for the existence of the situation and the priorities placed in it.
Thus, in England of the 16th — 17th centuries, authoritarian theory was widely used to substantiate the actions of the mass media1. Its main goal was to support and implement the policies of the current government, as well as service the state. A similar picture was shown, several centuries later, in the Soviet Union, when the task of the media was to promote the success and support of the Soviet socialist system, in particular the dictatorship of the party.
Both in the first and in the second case, only the elected had the right to use the media:
In England, the holders of the royal patent were in the USSR loyal members of the party. In these examples, we can see a spiraling movement in the history of the development of the media, which is characteristic of the media system at the later stages. After 1688 England adopted the libertarian theory of justification for its media. In the USSR, something similar happened in 1985. The goals of these periods coincided – to inform, entertain and sell, but mostly to help find the truth and control the government. As a result, anyone who had money was able to use the media.
The next stage
The next stage in the development of relations between the media and society is characterized by a theory of social responsibility. The purpose of the work of the media was to inform, entertainment and sale, but mainly to transfer the conflict to the level of discussion. The right to use the media got everyone who has something to say. A significant difference in the theory of social responsibility from other types of theories was the existence of social responsibility of the General news blog. Otherwise it is assumed that someone should force them to be so. This is what society is about. Modern media should be controlled by public opinion, consumer actions, and professional ethics. On the designated path of development, the media of Western European countries are currently passing.